The times find us.
In this critical moment of time, what do we as a country need?
Government is not working for all of us. Corporations are focused on profits. Media is tarnished, fighting to reveal the truth. All that is left is the huge, malnourished, TRULY CARING non-profit world.
Good Cause’s model and mission is right for the moment, even imperative.
GCC is a response to this cultural moment where people are seeking cultural unity and altruistic solutions.
Good Cause Communications Inc. (GCC) is the first full-service, nonprofit communications organization designed to increase the impact of 501(c)(3) nonprofits by providing the finest support, education and media resources related to strengthening their strategic communications and marketing activities. GCC serves as the central operations and account management organization providing an on-ramp for the more than 250,000 PR/marketing professionals to use their exceptional skills to help fix the world.
A thriving, nonprofit/charity marketplace is critical to addressing America’s urgent social problems. Unfortunately, there are too many struggling nonprofit organizations who are extremely limited due to:
The lack of professional PR resources needed to satisfactorily communicate to their potential donors and raise the awareness of their cause, as well as support on-going fund-raising needs.
Ever-tightening budgets and the increasingly high cost of professional guidance that severely limits their missions.
The allocation of less than five percent of budget to effective PR/marketing programs despite the potential to put a professional mouthpiece behind impactful social change
THE GOOD NEWS!
GCC is responding to the challenges these organizations face with the highest quality PR/communications services at on a free-to-very-low fee basis. We are positioned to keep these charitable organizations visible and heard through our longtime expertise and the integrated elements of GCC communications programs.
GCC promotes global equity by supporting nonprofits in communicating their impact more effectively. GCC aims to:
Cost-effectively serve the broad PR/strategic communications needs
Provide leading-edge education, communications, analytics and technology tools
Maximize the knowledge and relationships of our collective network of national GCC professionals
Provide an impactful platform to speak out about the social needs of America
Provide an omnimedia (multi-point, multi-platform), video-based, news channel and production services—Good Cause News (GCN)
People want to hear good news and nonprofits want a place to share their good works. In order to create a profound increase in the public’s ability to learn about and offer its support to nonprofits, GCC is creating a centralized donation-based Good Cause News (GCN) wire service. GCN will expand public access and learning about the nonprofit world by category, interest and geography making it easy for the media, blogging community, and general public to link to and find important news announcements generated by thousands of charitable organizations. The GCN website is designed to be a community-based resource, providing its participants the ability to share their needs, concerns, and interests.
This new generation of PR professionals wants to make a difference. During these difficult economic times, tens of thousands of charitable organizations will fail. Through GCC’s national intern program, Public Relations Cares, talent will be drawn from the PR/communications industry and academic institutions. GCC’s interns will have the opportunity to do feel-good work with seasoned professionals, develop on-the-job skills, and gain experience and insight into social responsibility.
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To meet the needs of our clients, our company and workforce is specially equipped to deliver on the GCC promise. That means creating an environment that attracts and retains the best most “caring” talent and reflects the ideas, perspectives and backgrounds of the diverse communities and people that we serve across the country.